The best way to sell ReMe is to know what problems the care facility has, and care facilities have many, and show them that ReMe can solve them, instead of telling them ‘how great ReMe is and all that it does’. Focus on the features and benefits they need…. a newly built care home has low occupancy (client acquisition)… an old care home has old systems (family engagement and reporting)…
ReMe’s features and benefits are usually pretty obvious to a client, but ReMe’s ELR data collection process is unique so may need explanation (Electronic Life Records = preferences, moods, habits, wellbeing, memories, life story, family info.)
Many of these features and benefits will not be obvious to the prospect and will surprise them.
Client Acquisition: ie keeping their occupancy up for they’re basically care hotels. A care home can show ReMe to a prospect to illustrate that families have remote access and care engagement and advise them to immediately download ReMe from an app store and give them a discount coupon to receive ReMe’s care at home premium features (ie activities, Alexa integration, etc). The prospect is more likely to choose the care home that can use ReMe’s knowledge of their loved one to ease the difficulty of transition to a care home by the carers using ReMe to know the person.
Family Engagement: Connecting with family is hard and laborious – ReMe connects with the family and keeps them engaged in the care process.
Staff Training: ReMe-Learn offers a free e-learning package worth over £4k pa.
Staff Retention: ReMe helps carers better know their residents and better connect with them; provides ‘at the coal face’ care training; digitally inclusion for non-tech savvy carers; they develop an increased sense of self-worth. Care homes have a better chance of attracting young carers who expect tech to be used in their work.
Reduced Costs: many activities are bought in, such as musicians, physical activities.
Daily Data Recording: carers hate the daily recording grind. ReMe makes their life easier, so they can spend more time with residents. ReMe records all data in background whilst having fun.
Reporting: many entities need reports and they are time consuming and inaccurate. Group, management reports, the family the CQC (care Quality Commission). ReMe does them all and in background, so saving time and money.
Hospital Engagement: when a resident is taken to the local hospital, in 80%+ of cases, the paperwork becomes lost, and often the patient becomes agitated at some point during the stay. If ReMe is used by the hospital then this can reduce agitation through the nurses having access to the patients ELR. This can precipate reduced medication, improved wellbeing, earlier discharge and better stepdown, with the resident returning earlier to the hospital. This is financially beneficial to the care facility and to the hospital, that therefore is more likely to refer their patients to their care home when such needs arise.
ROI for selling ReMe
The above will for most care businesses save/make in excess of £8k in one year for each care facility. But, as shown below, this could and should be a lot more. If this message is conveyed, then the MEETUP + REME becomes a ‘must have’, not a ‘nice to have’.
Referral Selling : most care facilities have relationships with GP’s, the local authority, day care centres and hospitals. And all of these can purchase ReMe (please review our website tab Care Businesses here). Therefore, if you sell to a care home, it then becomes possible (at some point) to see if they are happy to introduce ReMe to their local hospital. They will usually be keen to do this since the paperwork that they provide to the hospital when one of their residents visits a ward, simply in 80% of cases, gets lost. And of course they want their resident to return to their care home, fit and well and able to continue as a fee paying resident.
You can therefore sell to a hospital. And a hospital will be keen that all those care businesses in their catchment area also use ReMe so that they can have the benefit of the care knowledge in ReMe when they are admitted to the hospital.
This is a calling card to other clients and makes promotion to all the care homes, day care centres, memory clinics and domiciliary care businesses in the area much easier, most of which would benefit from the use of ReMe, a MEETUP table and other suitable products.